Teaching
Department Elective Courses
DE NMSD533 Digital Marketing (2026-2027 Monsoon)
Executive MBA Courses
DE EMSD502 Leading and Managing Sales Force (2026-2027 Monsoon- Sem III)
Designation: Assistant Professor
Department: Management Studies and Industrial Engineering
Email: sabita[at]iitism[dot]ac[dot]in
Contact Number:
Personal Page: Click Here
About Me: I study consumer behaviour in digitally mediated environments, with a focus on virtual reality (VR), immersive technologies and technology-enabled experiences. My research examines how emerging technologies influence consumer perceptions, enhance UX and decision-making. I am interested in new-age technologies and their implications for marketing and consumer behaviour.
Research Interest: Consumer Behaviour in Digital Environments, Immersive Technology Experience, AI and Agentic Systems in Marketing, Social Media Marketing, Multisensory Consumer Experience and Technology Adoption.
Department Elective Courses
DE NMSD533 Digital Marketing (2026-2027 Monsoon)
Executive MBA Courses
DE EMSD502 Leading and Managing Sales Force (2026-2027 Monsoon- Sem III)