Teaching
Teaching
- Marketing Research
- Marketing Management
- Delivering and Managing Customer Value
- Marketing Analytics
Designation: Professor
Department: Management Studies and Industrial Engineering
Email: bibhaschandra[at]iitism[dot]ac[dot]in
Contact Number:
Office Number: +91-326-223-5088
Personal Page: Under Construction
About Me: With over 28 years of professional experience spanning both academia and industry, Dr. Bibhas Chandra is an Associate Professor in the Department of Management Studies at IIT (ISM) Dhanbad. His career is distinguished by 18 years of academic leadership and research, complemented by a decade of corporate expertise in marketing and sales with prominent brands such as Birla Cement and Uncle Chipps. Recognized globally for his research impact, he has been honored as one of the World’s Top 2% Scientists in the prestigious list compiled by Stanford University. Expert in Consumer Behaviour, Marketing Research, and Marketing Management, Dr. Chandra has held significant administrative roles, including Head of the Department and Associate Dean. To date, he has published over 50 research papers in refereed journals, successfully mentored 14 Ph.D. scholars, and led major research and consultancy projects for esteemed organizations such as ICSSR, Coal India Limited, and BCCL.
Research Interest: Consumer Behaviour, Marketing Research, Marketing Analytics
Teaching
Ph.D. (Management) - IIT (ISM) Dhanbad
MBA (Marketing) - Birla Institute of Technology Mesra, Ranchi
B.Sc. (Physics Hons.) - T.N.B College, Tilka Manjhi Bhagalpur University, Bhagalpur