Department of Management Studies

MBA Full time

Our two-year, full-time MBA is flagship program designed for lasting career impact. On its own paced and challenging from multiple perspectives, it gives you best traditional MBA toolkit. It gives you a solid foundation in business theory. So whether you’re looking for a career in consulting, finance, tech, media, healthcare or other sectors, you gain the understanding, adaptive mind-set and competencies to work in any market condition.

Course No. Course Name L T P C
Semester 1
MSC501 Management Principles & Practices 3 0 0 9
MSC502/MSC503 Business Research Methods/ Business Statistics (Modular) 3 0 0 9
MSC504/MSC505 Financial Accounting and Reporting /Cost and Management Accounting (Modular) 3 0 0 9
MSC506 Managerial Economics 3 0 0 9
MSC507 Decision Modelling 3 0 0 9
MSC508 Business Analytics Lab 0 0 2 2
MSC509 Business Communication Lab 0 0 3 3

Total 15 0 5 50
Course No. Course Name L T P C
Semester 2
MSC510 Corporate Finance 3 0 0 9
MSC511 Organizational Behaviour 3 0 0 9
MSC512 Operations Management 3 0 0 9
MSC513 Marketing Management 3 0 0 9
MSC514 Human Resources Management 3 0 0 9
MSC515 Software Lab 0 0 3 3
MSC516 Personality Development and Human Behavior Lab 0 0 2 2

Total 15 0 5 50
Course No. Course Name L T P C
Semester 3
DE1 & 2
(Any Two)
 Entrepreneurship and New Ventures (MSD501) 3 0 0 9
 Strategic Management (MSD502) 3 0 0 9
 Sales and Distribution Management (MSD503) 3 0 0 9
 Managerial Ethics, Values and CSR (MSD504) 3 0 0 9
 Materials Management (MSD505) 3 0 0 9
 Computational Finance (MSD532) 3 0 0 9
SE 1 & 2
(Any Two)
 Investment Analysis and Portfolio Management (MSD506) 3 0 0 9
 Management of Banks and Financial Institutions (MSD507) 3 0 0 9
 Advertising and Promotion Management (MSD508) 3 0 0 9
 Digital Marketing (MSD509) 3 0 0 9
 Personnel Management and Industrial Relations (MSD510) 3 0 0 9
 Human Resources Development (MSD511) 3 0 0 9
 Service Operations Management (MSD512) 3 0 0 9
 Productivity Management (MSD513) 3 0 0 9
 Marketing Research (MSD533) 3 0 0 9
Thesis Unit (MSC595) 0 0 0 18

Summer Training Evaluation (MSS503)


S/X

Total 12 0 0 54
Course No. Course Name L T P C
Semester 4
DE 3 & 4
(Any Two)
 Financial Econometrics (MSD514) 3 0 0 9
 Services Marketing (MSD515) 3 0 0 9
 Organisational Development and Change (MSD516) 3 0 0 9
 Quality Management (MSD517) 3 0 0 9
 Project Management (MSD518) 3 0 0 9
SE 3&4
(Any Two)
 International Finance (MSD519) 3 0 0 9
 Merchant Banking and Financial Services (MSD520) 3 0 0 9
 Consumer Behaviour (MSD521) 3 0 0 9
 Marketing Analytics (MSD522) 3 0 0 9
 Management of Self and Behavioural Analytics (MSD523) 3 0 0 9
 International Human Resource Management (MSD524) 3 0 0 9
 Operations Analytics (MSD525) 3 0 0 9
 Supply Chain Management (MSD526) 3 0 0 9
Thesis Unit 0 0 0 18

Total 12 0 0 54
DE – Departmental Elective; SE – Specialization Elective
Total Theory papers: 18 Departmental Core: 10
Departmental Elective: 04 Specialization Elective: 04
Total practical: 04 Thesis/Project Unit : 04

Course Objectives: The course aims to equip students with basic principles and practices of Management Theory and prepare them for Managerial positions in Organizations where they may work. The purpose of this course is to provide conceptual clarity and practical finesse so that they deftly handle managerial challenges that keep on arising in the VUCA (Volatile Uncertain Complexity and Ambiguous) business world.
Course Outcome: The students after completing this course will be able to understand the requirements of the corporate world and able to address the demands that arise in the fast
changing scenario.


New Course
Name Management Principles and Practices
Code
L T P 3-0-0
Status Departmental Core
Course Content Unit I : Practice of Management: Definition and concepts, Complexities of the Business Environment and the Manager [6L]
Unit II : The Evolution of Management Thought and Indian Ethos in Management, Recent advances in Management Practice, Recent Contributors to Management
Thought [6 L]
Unit III Task & Responsibilities of a Professional Manager, Basic elements of Management Function, Management Styles [6L] Unit IV : Manager as a change agent, Managerial Decision Making, Cases [6L]
Unit V : Corporate Social Responsibility, Corporate Governance, Cases [5L] Unit VI : Values and Ethics for Managers, the morality quotient imperative [5L]
Unit VII : Organizational Theory: Definition, Dimensions of Organizational Structure, Types, Determinants, Organizational Design [5L]
References Text Books:
1. Management by Koontz and O’Donnell 10th Edition, Tata McGrawhill,
2. Management by Stephen P. Robbins and Mary Coulter 11th Edition, Pearson Education.
References
1. In addition students would be advised to read selected articles and cases from HBR and other leading journals time to time.

Course Objectives: This course is specifically designed to meet the requirements of post graduate students by presenting a comprehensive overview of the conceptual background of
research, and its processes and techniques used specially in business scenario.
Learning Outcomes: The students in their managerial capabilities will learn to analyze the business, economic, or social conditions and in-turn assists then in making major strategic decisions.


New Course
Name Business Research Methods [M]
Code
L T P 3-0-0
Status Departmental Core
Course Content Unit I: Introduction to business research: Research in business; Research process; Defining the research problem and developing an approach. [4L]
Unit II: The designs of business research: Classification of designs; Exploratory studies- Secondary data analysis, Qualitative techniques; Descriptive studies- Surveys and observations; Causal studies- Experimental research designs. [6L]
Unit III: The sources and collection of data: Measurement concept; Measurement scales ; Questionnaire and instruments; Sampling design. [6L]
Unit IV: Analysis and presentation of data: Data preparation, Examination of data, overview of hypothesis testing. [2L] Unit V: Report preparation and presentation [2L]
References Text Books:
1. Business research Methods (12e Edition), Cooper, Schindler and Sharma (2019), ), Mc Graw Hill Education.
2. Marketing Research: An applied orientation (7th Edition), Malhotra and Dash, (2015), Pearson Pub.

Course Objectives: This course is expected to provide the student with the fundamentals of statistics which are related to the management and provide a basis for later topics which
utilize these statistical concepts.
Learning Outcomes: To understand the basic concepts of statistical methods and their application to a business or an industrial engineering problem. Moreover, students are supposed to learn some application software like MS Excel, SYSTAT, SPSS for data analysis.


New Course
Name Business Statistics [M]
Code
L T P 3-0-0
Status Departmental Core
Course Content Unit I: Introduction: the meaning and scope of statistics, some uses of statistical methods, statistical data Presentation of statistical data: tables, graphs
and charts. [2L]
Unit II: Summarization of statistical data: frequency distribution of observations, measures of central tendency, dispersion, skewness and kurtosis of distributions. [3L]
Unit III: Probability: concepts, random variables; Probability Distributions: Binomial, Poisson, Normal distribution [2L] Unit IV: Sampling distributions; Estimation: Point and Interval Estimates of mean and proportion. [2L]
Unit V: Testing hypotheses of mean and proportion: one/two-sample tests ; chi-square test; Analysis of variance (ANOVA) [6L] Unit VI :Simple regression and correlation: Making inferences about population parameters [3L]
Unit VII: Introduction to Non-parametric tests [2L]
References Text Books:
1. Statistics for Management, 7th edition, Levin & Rubin, Pearson Education Publication
2. Applied Statistics and Probability for Engineers , 6th edition, D. C. Montgomery and G. C. Runger, John Wiley & Sons.

Course Objectives: This course will enable students to understand the financial reporting system in a corporate framework. The students will be able to appreciate the usefulness of financial information for decision making and equipped with tools to analyze the financial performance of companies.
Learning Outcomes:
1. To understand the concept of Financial Accounting and Reporting in corporate sector.
2. To develop understanding about the financial statements and tools and techniques for analysis of financial statements.
3. To understand the process of financial decision-making using the financial statements.


New Course
Name Financial Accounting and Reporting (M)
Code
L T P 3-0-0
Status Departmental Core (Modular)
Course Content Unit I: Introduction to accounting, Accounting equation, Preparation of financial statements, Accounting Standards – US GAAP, Indian GAAP, IFRS, Accounting Cycle, Journal, Ledger, Trial Balance, Final Accounts [14L]
Unit II: Introduction to Accounting for Inventories, Accounting for Receivables, Fixed Assets, Depreciation and Amortization, Accounting for Liabilities, Accounting for Shareholder Equity [3L]
Unit III: Statement of Cash Flows, Analysis of Financial Statements, Comparative Statements, Common Size Statements, Ratio Analysis, Du-Pont Analysis [4L]
References Text Books:
1. Financial Accounting – A managerial Perspective by R. Naryanswamy, PHI
2. Financial Accounting for Management by Ramchandran & Kakani, Tata McGraw Hill
References
1. Financial Accounting – Reporting & Analysis by Stice & Stice, Thomson, South Western
2. Case Studies - to be provided by the instructor

Course Objectives: This course will help students appreciate the usefulness of cost and management accounting in management decision making. The students will be equipped with
tools to trace the cost and estimate the cost of the product or service as the case may be.
Learning Outcomes:
1. To understand the concept of Cost and Management Accounting in business decision making.
2. To develop understanding about the various elements of cost and their classification along with analysis of the various cost structures.
3. To understand the various tools and techniques used in cost management.


New Course
Name Cost and Management Accounting (M)
Code
L T P 3-0-0
Status Departmental Core (Modular)
Course Content Unit I: Introduction to Cost and Management Accounting, Cost Concepts-Absorption Costing [3L] Unit II: Marginal Costing and CVP Analysis [3L]
Unit III: Job Costing - system basic job costing for Manufacturing and Service Companies, Activity Based Costing - Concept, System & Limitations, Preparation of Budget and Budgetary control [12L]
References Text Books:
1. Cost Accounting – A managerial Perspective by Horngren, Datar & Foster Pearson
2. Management Accounting - Text, Problems & Cases by Khan & Jain, Tata McGraw Hill
References
1. Handbook of ICAI
2. Case Studies - to be provided by the instructor

This course deals with the application of microeconomics to the practical problems of businesses/firms in order to facilitate rational managerial decisions and possible solutions of
managerial problems.
This course helps students to identify, explain and adjust their decisions to the entire gamut of microeconomic context in which
 business would operate. It integrates economic theory with business practice for the purpose of facilitating planning and decision making.
Learning Outcomes:
Understand the fundamentals of economics.
Understand the demand and supply and measure its responsiveness to various factors .
Differentiate between various costs of production.
Analyze the four basic market structure models and how price and quantity are determined in each model.


New Course
Name Managerial Economics
Code
L T P 3-0-0
Status Departmental Core
Course Content UNIT I: Introduction to Economics- Scarcity and allocation of resources, Distinction between Microeconomics and Macroeconomics, Firm- meaning and objectives; Marginal Analysis and Time Value of Money. [10 L]
UNIT II:Utility Analysis- consumer’s budget constraint, utility maximization; Demand and supply analysis, Government intervention (floor price, ceiling price, tax, etc), Consumer and producer surplus, Price, income and cross elasticity. [10 L]
UNIT III: Production and Cost analysis-Production functions, production and cost in the short run and long run, Economies of scale and scope, Market Analysis-types of market, profit maximization under perfect competition, monopoly, monopolistic competition, and oligopoly [10 L]
UNIT IV: Price Discrimination, Pricing Strategies- cost-plus pricing, peak load pricing, product bundling, two-part tariffs, Public Goods and Externalities, Asymmetric Information, Economics of Uncertainty and Risk [10 L]
References Text Books:
1. Managerial Economics and Business Strategy, 8th Edition, Michael R Bay & Jeff Prince, McGraw Hill Education (2017).
2. Microeconomics: Theory and Applications with Calculus, 3rd Edition. Jeffrey M. Perloff, Pearson Education (2017).

Course Objectives: This course shall expose the candidates to various quantitative models for decision making that aim at finding optimum or close to optimum results. Major emphasis
shall be on problem formulation and selection of appropriate software packages for solution and interpretation of results.
Learning Outcomes: (1) To understand how to formulate a mathematical model for a business or an industrial engineering problem.
(2) To get familiar with the various types of Operations Research Tools and techniques and their solution procedure.
(3) To get familiar with the some application software like MS Solver, LINDO, LINGO, etc. for solving OR problems.


New Course
Name Decision Modelling
Code
L T P 3-0-0
Status Departmental Core
Course Content Unit I: Linear Programming : Linear programming – Examples from industrial cases, formulation & definitions. Graphical Method and Simplex Algorithm – slack, surplus & artificial variables, computational details, big-M method, identification and resolution of special cases through simplex iterations. [9L]
Unit II: Transportation problems : TP - Examples, Definitions – decision variables, supply & demand constraints, formulation, Balanced & unbalanced situations, Solution methods – NWCR, minimum cost & VAM, test for optimality (MODI method), degeneracy & its resolution [4L]
Unit III: Assignment problems : AP - Examples, Definitions – decision variables, constraints, formulation, Balanced & unbalanced situations, Solution method – Hungarian, degeneracy & its resolution [4L]
Unit IV: Queuing Theory : Definitions – queue (waiting line), waiting costs, characteristics (arrival, queue, service discipline) of queuing system, queue types (channel vs. phase), Kendall’s notation, Little’s law, steady state behaviour, Poisson’s Process & queue, Models with examples – single and parallel server and its performance measures [5L]
Unit V: Simulation Methodology : Definition and steps of simulation; random number generator; Discrete Event System Simulation; Monte Carlo simulation; Application in Scheduling, Queuing systems, Inventory systems [5L]
Unit VI: Game Theory : Game theory to determine strategic behavior, Elements of cooperative and non-cooperative games, Two-person zero-sum game [4L] Unit VII: Decision Theory : Decision Making under risk and uncertainty, Pay-off matrix, Opportunity Cost Matrix; Decision trees [5L]
Unit VIII: Multi Criteria Decision Making : AHP and Goal Programming [5L]
References Text Books:
1. Principles of OR with Application to Managerial Decisions: H.M.Wagner, Prentice Hall.
2. Introduction to Operations Research: F.S. Hiller and G.J. Lieberman, Addison Wesley.
References
1. Operations Research: An Introduction- H.A. Taha, Macmillan, N.Y.
2. Operations Research and Management Science, Hand Book: Edited By A. Ravi Ravindran, CRC Press, Taylor & Francis Group.

Course Objectives: Enable students for using the computer program s like MS Excel, SPSS for statistical problems.
Learning Outcomes: On successful completion of this course, student should be able to solve statistical problems using computer.


New Course
Name Business Analytics [Lab]
Code
L T P 0-0-3
Status Departmental Core
Course Content UNIT I: Introduction, Getting Acquainted with Microsoft Excel and SPSS, Using Statistics in Excel, Descriptive Statistics—Central Tendency,
Descriptive Statistics—Variability, Development of charts and plotting in excel [6P]
UNIT II: Problems on different Probability Distributions: Binomial, Poisson, Normal distribution using software [9P ] UNIT III: Problems on t-test , Z-test, ANOVA and Chi-square test , Hypothesis testing and cases using software [12P] UNIT IV :Correlation, simple and multiple regression concept and problems using software [6P]
UNIT VI : Factor Analysis concept and application using software [6P]
References Text Books:
1. Understanding Educational Statistics Using Microsoft Excel and SPSS, Martin Lee Abott , Wiley , 2011
2. Statistics for Managers Using Microsoft Excel (5th Edition)David M. Levine David F. Stephan Timothy C. Krehbiel Mark L. Berenson, Prentice Hall, 8th Edition
Reference Books
1. Statistics for Management, 7th edition, Levin & Rubin, Pearson Education Publication
2. Applied Statistics and Probability for Engineers , 6th edition, D. C. Montgomery and G. C. Runger, John Wiley & Sons.

Course Objectives: Communication being the most important skills for managers, this course aims to enhance communication ability of the participants through systemic grooming and training including imparting of theoretical knowledge and practical proficiency. The emphasis will be more on a learner-centric paradigm, so that the participants hone their skills by actions.
Course Outcome: After completing this course the students will be able to develop their interpersonal skills and learn effective means of communicating.


New Course
Name Business Communication Lab
Code
L T P 0-0-2
Status Departmental Practical
Course Content Unit I : Concept, Significance and Practice of Business Communication [2P]
Unit II : Understanding work-place communication, Work place dynamics, Informal communication, Organizational cases [4P]
Unit III : Types & Elements of Communication, Oral and Written Communication, Developing reading and comprehension ability, Importance of skillful writing, communicating in the technology driven era, Barriers to Communication, Communication gap, Practice sessions, experiments on effect of mental set on perception and behavior [8P]
Unit IV : Cross-cultural communication, Communication as a skill: Negotiation Skill, Presentation Skill [4P]
Unit V : Group Discussion, Personal Interview, Work-place Etiquette & Mannerism, Assertiveness Skill, Issues in Communication, Non-verbal communication,
Skill building exercises, Listening and conversational skills [4P] Case Studies, Videos and Exercises to be part of every unit
1. Chinese whispers
2. Role Plays
3. Mock Interviews
4. Extempore Speeches
5. Comprehension
6. Presentation skills video of Tom Maira
7. Assertiveness Skills Video
8. Transactional Analysis Video by Sharu Rangnekar
References Text Books:
1. Business Communication by Locker and kaczmarek, 3rd Edition, Tata McGrawhill.
2. Business Communication by Lesikar et. al. 13th Edition, Mcgraw Hill.

Course Objectives: This course will help students to understand the significance of financial management and the role of finance manager in the organization. The students will be
equipped with all tools and techniques for efficient financial management in the organization.
Learning Outcomes:
1. To understand the concept of financial management in decision making process.
2. To develop understanding about the various tools and techniques used for efficient financial management.
3. To understand the role of finance manager in the corporate sector.



New Course
Name Corporate Finance
Code
L T P 3-0-0
Status Departmental Core
Course Content Unit I: Introduction to Financial Management, Objectives, Agency Problem; Concept of Time Value of Money, Capital Markets, Sources of Capital, Cost of Capital [12L]
Unit II: Basics of Capital budgeting: Principles and Techniques [8L]
Unit III: Leverage: Operating, Financial and Combined Leverage, Introduction to Optimal Capital Structure, Designing capital structure Management of Working Capital: Determinants, computation & working capital financing, Introduction to Dividend Decisions: factors, Bonus Shares & Stock Splits [19L]
References Text Books:
1. Financial Management (11th Edition)- By I.M.Pandey – Vikas Publishing
2. Financial Management – Texts, Problem & Cases (7th Edition) – By Khan & Jain – Tata McGraw Hill
References
1. Financial Management (9th Edition) – By Prasanna Chanadra – Tata McGraw Hill
2. Handbook of ICAI
3. Case Studies - to be provided by the instructor

Course Objectives: The course aims to provide the participants insights into Human Behavior in general and in the context of organization in particular, so that they are able to develop an understanding of human nature and are able to get along with them more effectively resulting in better managerial action. Some changes have been made keeping in view the advances in human behavior and organizational dynamics.
Course Outcome: The students after completing this course will be able to understand the dynamics of human interactions in organizational settings and develop sophistication to work
with and through people.



New Course
Name Organizational Behavior
Code
L T P 3-0-0
Status Departmental Core
Course Content Unit I : People as the competitive advantage - OB for understanding human behaviour. OB as a contrived discipline, An overview of OB [5L]
Unit II : Personality and individual differences, role of nature and nurture in shaping personality [6L]
Unit III : Foundations of Individual Behavior - Learning, Perception, Values, Attitudes, Job Satisfaction, Motivation: Contributions of Maslow, Herzberg and Vroom [8L]
Unit IV Group Processes in Organizations, Group dynamics [6L]
Unit V : Leadership- theories, concept and practice; Emotional Intelligence and Managerial Effectiveness [6L]
Unit VI : Conflict and Negotiation, Culture, concept and meaning, Organizational culture, Stress and behaviour, Behaviour modification at the work place [8L]
References Text Books:
1. Organizational Behaviour by Stephen P Robbins, 16th Edition, Pearson
2. Organizational Behaviour by Fred Luthans, 12th Edition, McGraw Hill
References
1. Managing for responsibility by Sharma et. al 1st edition, Business expert press
2. Organizations and behaviours- Work book, VIVA publications.

Course Objectives: This course introduces the students to the theory and practice of operations management as a functional area in the management of business enterprise. It also includes the methods, strategies and application of various mathematical tools in solving the production and operation related problems. The objective is to understand the strategic role of operations management in creating and enhancing a firm’s competitive advantages
Learning Outcomes: -At the end of the course the students will be able to: (a) acquire a working understanding of the roles/functions of operation management in the context of
business enterprise; (b) develop skills in solving operation management problems; (c) recognize, appreciate, and perform the job of a competent production or operation manager.


New Course
Name Operations Management
Code
L T P 3-0-0
Status Departmental Core
Course Content Unit I: Introduction to Operations Management and basic concepts. Basic forecasting concepts and related models like Moving Average, Exponential Smoothing and Regressions. Concepts of forecasting error. [ 8L]
Unit II: Concept of Aggregate Production Planning and related strategies like Chase, level and Mixed. Basic Concept of Materials requirement Planning and numerical problems. [8L]
Unit III: Job Shop Scheduling and sequencing strategies, Johnson Rule and Extension of Johnson Rule. Introduction to inventory management. Basic inventory models and problems. Case studies [8L]
Unit IV : Facility Layout and various algorithms, Facility Location theories and mathematical models (Fixed charged location allocation problem, capacitated problems). [8 L]
Unit V: Concept of Operations Strategy and related examples, Product and Process Design, Concept of JIT. Case studies [8L]
References Text Books:
1. Operations Management, Jay Heizer, Barry Render, Jagadeesh Rajashekhar, Pearson Publication., 12th Edition, 2017
2. Operations Management, William J. Stevenson, McGrawhill , 11th Edition.
Reference Books:
1. Production and Operations Management, R. Panneerselvam, PHI Publication. , 3rd Edition
2. Case studies to be provided by the instructor.

Course Objectives: The course provides a complete perspective on marketing insights, environment and various strategies relevant to the current marketing environment.
Learning Outcomes: The students will learn to apply knowledge, concepts, tools to understand challenges and issues in global marketing environment.


New Course
Name Marketing Management
Code
L T P 3-0-0
Status Departmental Core
Course Content Unit I : Marketing Concepts; Approaches to Marketing; Marketing Mix; Functions of Marketing; Marketing Environment, The changing marketing environment [8L]
Unit II : Consumer Behaviour; The Marketing Process, Market Segmentation, Targeting and Positioning; B2B and B2C marketing [8L]
Unit III : New Product Development; Product Life Cycle [8L]
Unit IV : Physical Distribution – Importance and role of various channels of distribution in marketing [7L]
Unit V : Integrated Marketing Communication; Branding; Online Marketing; Pricing strategies; Recent Trends in Marketing [8L]
References Text Books:
1. Marketing Management- Kotler, Keller, Koshi and Jha- Pearson Pub.
2. Marketing Management- Rajan Saxena- Tata McGraw Hil

Course Objectives: To provide basic inputs regarding the various topics in the area of Human Resource Management
Learning Outcomes: The student will be able to appreciate the various processes related to Human Resource Management at the Workplace

Course Objectives: To provide basic inputs regarding the various topics in the area of Human Resource Management
Learning Outcomes: The student will be able to appreciate the various processes related to Human Resource Management at the Workplace

New Course
Name Human Resource Management
Code
L T P 3-0-0
Status Departmental Core
Course Content Unit I- Definition and Concept; Challenges of HRM; HR as a factor of Competitive Advantage – [6L] Unit II - Human Resource Planning; Job Analysis, Job Description, - [8L]
Unit III - Recruiting Talent, Selecting Talent; Appraising and Managing Performance: Process and Types – [10L] Unit IV - Compensation: Types & benefits; Maintenance & Separation; Training & Development – [8L]
Unit V - Gender Issues at work place. Human Resource Information Systems (HRIS) - [6L]
References Text Books:
1. Mamoria: Personnel Management
2. Dessler and Varkkey: Human Resource Management

Course Objectives: The course introduces a novel approach to studying the core concepts in decision making, which is one important part in business management. The course aims to
1. Understand the steps of modeling process from a general management perspective. 2. Learn tools, analytical frameworks and general principles for decision making. 3. Interpret the
results to help the decisions of the manager.
Learning Outcomes: -1. The students can define business problems in logistics, supply chain management and finance with specific objectives and constraints
2. The students can analyze different optimizing problems by using excel spreadsheet
3. The course will help to interpret the optimal solutions given by computer from the management perspective


New Course
Name Software Lab
Code
L T P 0-0-3
Status Departmental Core
Course Content Module I: Experiments on basic Linear programming formulation and solving, Experiments on mixed integer problem, integer problem, Binary problems and Sensitivity analysis. Case studies. 8 P]
Module II: Experiments on operations Management Problems: Experiments on forecasting problems and calculation of errors. Experiments on capacitated facility
location model, Capacitated supplier selection problem. Case studies. [8 P ]
Module III: Experiments on Financial Modeling: Calculation of NPV, IRR, Payback time. Experiments considering TAX, Depreciation, and Inflation. Probabilistic capital budgeting models. Case studies. [4 P]
Module IV: Experiments on Multi-criteria Decision making tools: AHP, and goal programming for various management problems. Case studies.
[4 P]
References Text Books:
1. Optimization Modeling with LINGO by Linus Schrage., 5th Edition
2. Data, Models and Decision making by Albright, Winston and Zappe, Cengage Publication, 4th Edition
Reference Books
1. Financial Management by P.K. Jain and M.Y. Khan, McGrawhill, 8th Edition
2. Operations Research by J.K. Sharma, Trinity Publication, 6th Edition

Course Objectives: The course aims on introducing various aspects of Personality Development and Psychology
Learning Outcomes: The course will help the students to Understand and appreciate various aspects of Individual Differences
and Personality development


New Course
Name Personality Development and Human Behaviour Lab
Code
L T P 0-0-3
Status Departmental Core
Course Content Unit 1- Personality Development  - [26P]
Concept of Personality, Understanding Personality: nature and Nurture Debate, Personality and human behavior, Personality Development,, measuring personality: behavioral modification techniques for Personality Development: anxiety, stress and cognitive appraisal, communication, inter-personal skills, Personality Development and Managerial Effectiveness.
The following topics and concepts will be dealt by conducting experiments and interactive sessions:
Unit 2 – Psychology Lab Activities – [13P]
1. Level of Aspiration
2. Assessment of Values: Values Conflict;
3. Personal Values Inventory
4. Emotional Competence
5. Reaction Time
6. Span of Attention
7. Personality Test
References Anastasi and Urbina – Psychological Testing 7th Edition

Course Objectives: This course is designed to provide a broad overview of the concept and evolution of Entrepreneurship management. It focuses on different aspects of entrepreneurial
activities line concept of creativity and innovation, strategies for startup businesses, designing a business plan for starting a business, knowledge about entrepreneurial finance like venture capital and angel investors and regulations in starting a business.
Learning Outcomes:
1. To understand the broad concept, evolution and framework of entrepreneurship.
2. To develop thorough understanding about the various aspects of designing a strategic and business plan.
3. To understand the concept, functioning and regulations in startup ventures.
4. To develop understanding about the financial aspects of Entrepreneurship and New Ventures.



New Course
Name Entrepreneurship and New Ventures
Code
L T P 3-0-0
Status Departmental Elective
Course Content Unit I: Concept and Evolution of Entrepreneurship, Entrepreneurial Process, Classification and type of entrepreneurs, Creativity and Innovation, Opportunity Assessment, Idea Generation and Evaluation [8L]
Unit II: Feasibility Plan Outline, Environmental Assessment in Entrepreneurship, Entrepreneurial Ventures and Financial Analysis, Designing an Effective Business Plan (B-Plan)/Business Model, Strategies for startup businesses [12L]
Unit III: Financial Sources for Entrepreneurial Ventures: Venture Capital financing, Angel investors and others, Valuation of New Companies [8L]
Unit IV: Entrepreneurial issues in various cultural context, Real time case studies on Entrepreneurship [12L]
References Text Books:
1. Entrepreneurship- Rajeev Roy, Oxford Higher Education
2. Entrepreneurship- Strategies & Resources- Dollinger, Pearson Education
References
1. Cases in Entrepreneurship- Morse and Mitchell, Sage South Asian Edition
2. Entrepreneurship and Small Business- Schaper, Volery, Weber and Gibson, Wiley
3. Entrepreneurship- Hisrich, Peters and Sheperd- Tata Mc Graw Hill Publication
4. Case Studies and Reports in Entrepreneurship - to be provided by the instructor

Course Objectives: The course is designed to explore techniques and models of organizational and environmental analysis, strategy formulation and implementation in
business environment.
Learning Outcomes: The students will learn to analyze dynamics in competitive rivalry including competitive action and response; formulate strategies and make
recommendations for vertical changes in the boundary of the firm.


New Course
Name Strategic Management
Code
L T P 3-0-0
Status Departmental Core
Course Content Unit I: Introduction to strategic management process [4L]
Unit II: Strategic analysis: Creating competitive advantages; Analysing external and internal environment of the firm [12L] Unit III: Strategic formulation: Business level strategy; Corporate level strategy [12L]
Unit IV: Strategic implementation : Strategic control and corporate governance ; Creating effective organizational design; strategic leadership [12L]
References Text Books:
1. Strategic Management, 6th edition, Dess, Lumpkin, Eisner- McGraw-Hill
2. Strategic Management and Business Policy, 3rd edition, Azhar Kazmi- McGraw-Hill

Course Objectives : The course attempts to expose students to the tools and strategies necessary for designing and motivating sales & distribution management systems . It will sharpen
decision making skills of future sales and distribution managers.
Learning Outcomes: Students should be able to understand the diverse variables affecting the sales & distribution function for developing sales and distribution framework.



New Course
Name Sales & Distribution Management
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Introduction to Sale Management; Selling process [2L] Unit II: Sales strategy; Managing sales information: Forecasting and budgeting [6L]
Unit II: Management of sales territories and quotas, use of IT for designing sales territories [6L] Unit III: Sales Force Management: Training, Motivation, Compensation, Control [6L]
Unit IV: Introduction to Distribution Channel Management; Designing Customer-oriented Marketing Channel [6L]
Unit V: Channel Information System; Channel Institutions; Market logistics and supply chain management- IT enabled logistics function, technology in logistics [10L]
Unit VI: Managing Channel partners: Relationships, channel power and control, channel conflict [4L]
References Text Books:
1. Sales and Distribution Management, 2nd edition, T K Panda and S Sahadev, Oxford University Press
2. Sales and Distribution Management, 3rd edition, K K Havaldar and V M Cavale, McGraw Hill Education India

Course Objectives: The objective of this course is to sensitize the students on ethical issues and create awareness about importance of ethics in business and public life.
Course Outcome: After completing this course the students will be able to appreciate the concepts and theories of ethics and learn to practice ethical behavior in day to day life.



New Course
Name Managerial Ethics, Values and CSR
Code MSC 44103
L T P 3-0-0
Status Departmental Elective
Course Content Unit I : Importance of Ethical Behavior, Foundations of ethics, concept and theories, Modern ideas on ethical capitalism [5L]
Unit II : Moral development in humans, Moral Frameworks for Business and Organizational Life, Individual Ethics, Values, and Purpose, Professional Responsibility: Concept and Importance [6L]
Unit III : Conflicts and Ethical Dilemmas, Ethics and Business: Essence of ethical practices and cases from Business World [6L] Unit IV : Ethics and International Business: Issues beyond borders, Ethics and Economics, Ethics in the age of commerce [6L] Unit V : Ethical concerns of individuals and societies, Ethics and Environment [2L]
Unit VI : Ethical issues at the work place and beyond, Promoting ethics in organizations, Whistle blowing cases and experiences, Spirituality and corporate life
[6L]
Unit VII : Corporate Social Responsibility, concept and evolution, CSR in India, the legal framework, changing dimensions of stakeholder theory [4L]
Unit VIII : Ethical and spiritual dimensions of CSR, Gandhian views, Institutionalizing ethics at work place, corporate governance, corporate citizenship, Global ethical concerns. [4L]
References Text Books:
1. Understanding Business Ethics by Stanwick, 1st Edition, Pearson education,
2. Business Ethics and Corporate Governance by Fernando, 2nd Edition, Pearson Education. Reinventing the society- The search for a paradigm by Pathak, Sharma and Singh, 1st Edition, McMillan
References
1. Ethical insights on awakening the soul by Pramod Pathak, 1st Edition, Ocean Publishing.
In addition, students will have to consult reference materials time to time.

Course Objectives: The objectives of this course are: (a) to impart functional knowledge of Materials Management, Materials Procurement, Inventory Control as well as Warehousing for
both service as well as manufacturing sectors; (b) to provide theoretical and practical exposure for application of such concepts
Learning Outcomes: -The course helps to understand fundamentals of Materials Management.
-At end of this course, students would be able to make decisions regarding practical aspects of Materials Management like purchasing, inventory management and warehouse
management.


New Course
Name Materials Management
Code
L T P 3-0-0
Status Departmental Elective
Course Content Unit I: Functions & Objectives, Purchasing policy and sourcing strategies, Case studies. [8 L]
Unit II: Concept of Supplier Rating, Various models for selection and Development, Stores Management Principles and Practices, Case studies. [8 L]
Unit III: Concept of inventory management. Classification of inventories. Inventory management models and extensions. Case studies. [14 L]
Unit IV: Concept of MRP I, MRP II and extension. Application of ERP for materials management. JIT and Lean systems. Case studies. [10 L]
References Text Books:
1. Materials Management : an integrated Approach, by Prem Vrat, Springer Publication, 1st Edition
2. Material Management: An Integrated Approach, Gopalkrishnan & Sundarsan: Prentice Hall of India Private Limited, New Delhi, 2003
Reference Books
1. Materials Management : an Executive's Supply Chain Guide by Stan C McDonald, Wiley, 1st Edition
2. Introduction to Materials Management, Steve Chapman, Ann K. Gatewood, Tony K. Arnold, Lloyd Clive, Pearson, 8th edition, 2016
3. Materials Management: Procedures, Text and Cases, by A. K. Dutta, Prentice Hall of India Private Limited, New Delhi, 2nd edition, 2009

Course ObjectivesThis course provides a broad overview of investment management, focusing on the application of finance theory to the issues faced by portfolio managers and investors in general. Topics will include discussion on equity investment, and fixed income investment in various markets in the case of individual securities and issues related to portfolio optimization, portfolio revision and performance evaluation. It develops general portfolio management tools which are applicable when managing portfolios with any or all asset classes.
Learning Outcomes:
1. To understand the concept of Investment Planning and Investment Analysis.
2. To develop understanding about the functioning of the Financial Markets and fundamental factors influencing the financial markets.
3. To design strategies for portfolio construction, optimization and evaluation.


New Course
Name Investment Analysis and Portfolio Management
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Investment scenario, Investment Planning, Investment Analysis [5L]
Unit II: Financial Markets: Capital and Money Market, Primary and Secondary Market, Fundamental Analysis- Economic, Industry and Company Analysis, Technical Analysis [18L]
Unit III: Risk and Return of Individual Assets and Portfolio, Portfolio Selection Models: Markowitz Theory, Sharpe’s Single Index Model, Efficient Market Hypothesis, CAPM, Portfolio Construction and Optimization, Measuring Portfolio Performance [2L]
Unit IV: Real time case studies of Indian and Global Financial Markets [5L]
References Text Books:
1. Security Analysis and Portfolio Management – Punithavathy Pandian, Vikas Publishing
2. Investments: Analysis and Management – Charles P Jones, Wiley Publication
References
1. Investments – Kane, Marcus and Mohanty, McGraw Hill
2. Financial Markets and Institutions – Saunders and Cornett , McGraw Hill
3. Indian Financial System – H R Machiraju, Vikas Publishing
4. Investment Analysis and Portfolio Management – P Chandra, McGraw Hill
5. Case Studies and Reports in Financial Markets- to be provided by the instructor

Course Objectives: This course is designed to familiarize students with operational aspects of Commercial Banking and Financial Institutions. It focuses on operational efficiency,
productivity, capital structure, regulatory aspects and new international norms for banking operations and supervisions.
Learning Outcomes:
1. To understand the history and evolution of banking sector and the various regulations governing the sector.
2. To develop understanding about the functioning of the banking sector in India and various tools and techniques used to manage the risk in the banking sector.
3. To understand the role of Financial Institutions in economic development of the country.


New Course
Name Management of Banks and Financial Institutions
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Introduction to Banking Sector, Evolution of Banking Sector in India, Role of RBI in regulating Banking Sector [5L]
Unit II: Working Capital Management in Banks, Electronic Banking, Management of NPAs in Banks, Banking Products and Services, Priority Sector Lending
in Banks, Financial Inclusion in banking sector, Reverse Mortgage in banks [14L]
Unit III: Risk Management in Banks- Basel Norms, Credit Rating Models in Banks, Asset Liability Management in banks [10L]
Unit IV: Introduction to Financial Institutions in India, Evolution of Financial Institutions, Role of Financial Institutions in Economic Development, Recent Developments in Financial Institutions [5L]
Unit V: Case Studies of Recent Developments in Banking Sector [6L]
References Text Books:
1. Principles & Practices of Banking – Indian Institute of Banking & Finance, MacMillan Publishing
2. Banking Theory & Practice – K C Shekhar and L Shekhar – Vikas Publishing Bank
References
1. Management and Financial Services–Rose and Hudgins, McGraw Hill
2. Indian Financial System – H R Machiraju, Vikas Publishing
3. Case Studies and Reports in Banking Sector- to be provided by the instructor

Course Objectives: To provide an overview of Advertising and Promotions Management and focus on the key aspects of promotion of products and its importance in today’s cut
throat competitive era.
Learning Outcomes: After the course the students will:
 Understand, describe, explain and apply basic marketing & advertising concepts,
 Understand the process of performing research in advertising and integrated marketing communications
 Understand the various components of advertising within organizations for decision making,
 Analyze advertising problems and/or opportunities; advertising strategies and marketing mix in advertising,
 Examine contemporary issues and technological initiatives in advertising and promotions and their applications in business,
 Recognize the uses of marketing information & decision support systems as a strategic ingredient in advertising world.


New Course
Name Advertising and Promotion Management
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Introduction to Advertising. Definition of Advertising. The place and role of Advertising in Integrated Marketing Communications and positioning decisions [6L]
Unit II: Classification And Types Of advertising, Model of advertising [10L]
Unit III: Setting Advertising Objectives, Advertising Budgets: Approaches, Media Planning, Copy Decisions, Copy Testing [10L] Unit IV: Evaluating Advertising Campaigns, Advertising Research Techniques [6L]
Unit V: Advertising Agencies, PR as an element of Marketing Mix, Various PR tools [4L]
Unit VI : The Social and Economic effects of Advertising, Ethical issues in advertising, Current trends in advertising [4L]
References Text Books:
1. Advertising and promotion management Marketing Series McGraw-Hill series in management by John R. Rossiter
2. Advertsing management, by Batra Pearson Education; 5 edition
References
1. Advertising and Promotion: An Integrated Marketing Communications Perspective (SIE) Paperback by Belch, McGraw Hill Education; Ninth edition

Course Objectives: The course attempts to impart knowledge on digital marketing process, web business models and internet marketing strategy in the current business milieu.
Learning Outcomes: Students would learn to design, implement, and manage a successful digital marketing strategy to accomplish the business objectives.


New Course
Name Digital Marketing
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Introduction to Internet Marketing, Nature and scope. Evolution of online marketing, Digital Marketing Process [4L] Unit II: Marketing with Networks, Internet and Intranet, Global Matrix. Web Business Models in the world of Marketing [4L] Unit III: E-Commerce, E-marketing Channels, Suppliers and Intermediaries; Online Marketing, Blogs, RSS, Podcasting [8L]
Unit IV: Online Communities and Social Networks, their influence on Consumers, Personalization, Online Consumer behaviour, Customer Support and Online
Service Quality [8L]
Unit V: Internet Marketing Strategy, Macro Environmental Analysis and strategy formulation, Internet Marketing Plans, Internet and the Marketing Mix Channels, E-tailing, B2B e-marketing, Online Relationship Marketing, E-CRM. Permission Marketing, Models and applications [8L]
Unit VI: New Product development and the Net, Innovations and rapid New Product development Traffic and Brand Building, Battle for Web Traffic, Internet Marketing Communications - Publicity and Viral Marketing [8L]
References Text Books:
1. Fundamentals of Digital Marketing- Puneet Singh Bhatia-Pearson Pub.
2. Digital Marketing, 1st edition, Seema Gupta- McGraw Hil Ed.

Course Objectives: To provide basic inputs regarding the various topics and statutory laws in the area of Personnel Management and Industrial Relations
Learning Outcomes: The student will be able to take better decisions in view of the various statutory provisions at the work place in India


New Course
Name Personnel Management and Industrial Relations
Code
L T P 3-0-0
Status Specialization Elective
Course Content Part A –
Personnel Management: Nature & Evolution, Personnel as a Specialist Function, Qualities of a Personnel Manager, Personnel Policies, Discipline & Grievance Procedure: Definition, Disciplinary Procedure Model, Termination of Employment: Retirement, Resignation & Termination of Contract, Layoff & Exit Interview, Dealing with Human Aspects of Termination, Cases in Indian & International Context. - [10L]
Part B-
Industrial Relations: Definition, Approaches to IR, Parties to IR – [4L]
Industrial Worker in India: Profile of Indian Workers in India, Problems of Industrial Worker – [4L]
Industrial Dispute: Causes, Types, Settlement of Disputes – [2L]
Collective Bargaining: Prerequisites, Process, Growth of Collective Bargaining in India- [2L]
,Workers Participation in Management: Concept, Purpose, Workers Participation Scheme in India – [2L]
Trade Unions: Origin, Growth, Structure, Problems in India - [2L]
Labour Welfare: Concept, Purpose- [2L]
Statutory & Non-Statutory Provisions: Contract Labour Act 1970, Laws related to Remuneration: Payment of Wages Act 1936, Minimum Wages Act 1948, Payment of
Bonus Act 1965, Equal Remuneration Act 1976, - [8L]
Laws related to Industrial Relations: Industrial Disputes Act 1946, Industrial Employment (Standing Orders) Act 1946, Trade Union Act 1926 – [4L]
Laws related to Social Security: Workmen Compensation Act 1926, Employee State Insurance Act 1948, Employee Provident Funds & Miscellaneous Provisions Act 1952, Maternity Benefit Act 1961, Payment of Gratuity Act 1972, - [8L]
Current Developments & Amendments in various Laws – [1L]
References Text Books:
1. Manoria, Gankar and Gankar – Indusstrial Relations
2. Sinha, Sinha & Sinha – Industrial Relations
References
1. Venkataratnam and Dhal – Industrial Relations

Course Objectives: To provide basic inputs regarding the various processes and developments in the area of Human Resource Development
Learning Outcomes: The student will be able to appreciate the various processes related to Human Resource Development


New Course
Name Human Resource Development
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I- Definition & Background, HRD & Economic Development – [4L]
Unit II - Development of Individual through Training:Training need analysis, Designing Training Programs: On –the Job, Off-the Job Methods – [4L]
Unit III- Oher methods of HRD: Suggestion schemes, Counselling, career planning, talent management, Competency mapping, Employee empowerment and engagement, Organizational Socialization – [12L]
Unit IV - Strategic Interventions: HRD in Service and Information Technology Sectors, HRD for Women ; HRD for Workers, Mentoring – [10L] Unit V - HR Audit: Audit Methodology, HRD Audit for Business Improvement, HRD in India – [6L]
Unit VI - Cases in PSUs and Private Sector Enterprises – [4L]
References Text Books:
1. Werner & DeSimone – Human Resource Development
2. Rao,, TV – Human Resource Development

Course Objectives: The intent of the service operations management course is to provide students with an understanding of the analysis, decision making and implementation issues of
managing the operational aspects of a service. The intent of the course is to provide students with the concepts and tools necessary to effectively manage a service operation.
Learning Outcomes: -The students will able to understand the basic theories regarding service industry.
- After completing the course the student can manage the service industry efficiently.


New Course
Name Service Operations Management
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Introduction to service operations management and nature of services. Formulating Strategy for managing services. [8 L] Unit II: Strategic Positioning and Service Strategy; Application of technologies in Services. Managing Service Experiences [12 L] Unit III: Concept of Service Quality and measurement tools; Matching Supply and Demand for service industry [8L] Unit IV: Inventory Management in Services; Tools for Managing Services; Site Selection for Services. Case studies. [12 L]
References Text Book
1. Service Management: Operations, Strategy, Information Technology by James A. Fitzsimmons and Mona J. Fitzsimmons, 2005, McGraw Hill, 8th Edition
Reference Book
1. Successful Service Operations Management - by Metters, King-Metters, by Pullman & Walton, Cengage Learning., 2nd Edition

Course Objectives: Productivity improvement in an enterprise is a function and a result of management efficiency, synonymous with good management. It is a prime management
objective and responsibility to increase productivity. The objectives of this course is for students to acquire the fundamentals of productivity concepts, principles, tools, and techniques
Learning Outcomes: This course shall familiarize the student with various models of productivity in different situations. Students will be able to: calculate the basic work content, analyze the existing methods of working and develop an improved method, and calculate basic, allowed and standard time, of a specific job. The students will also be able to analyze
and calculate the level of risk in the job causing stress, fatigue and musculoskeletal disorders and design appropriate work systems.


New Course
Name Productivity Management
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Introduction to Productivity Management : Concept of Productivity- Partial and Total Productivity, Models for Productivity measurement, Productivity management cycle, Causes for poor productivity in Indian industry [6L]
Unit II: Work Study and Method Study : Steps for conducting method study, Charts and diagrams for conducting method study, Principles of motion economy, Threbligs [6L]
Unit III: Work Measurement techniques : Time Study, Work Measurement, Analytical estimation, etc. and their applications, Incentive Plans [6L] Unit IV: Introduction to Ergonomics : Significance, Manual work design, MSD, CTD, RSI, Common Causes, Signs, Symptoms, Cost [3L]
Unit V: Focus of Ergonomics : Administrative controls, Work practice controls, Design of workstations, Design of tools, Design of Work environment, Design of Cognitive work [18L]
References Text Books:
1. Productivity engineering and management: productivity measurement, evaluation, planning, and improvement in manufacturing and service organizations,
Sumanth, D. J. (1984). . McGraw-Hill College.
2. Niebel's methods, standards, and work design (Vol. 700), Freivalds, A. (2009). Boston, Mass.: Mcgraw-Hill higher education.
References
1. Motion and time study: design and measurement of work, Ralph, M. B. (1980), John Wiley & Sons

Course Objectives: The course is designed to
 Provide knowledge of modern econometric techniques commonly employed in the finance literature.
 Develop an understating of statistical tools in the area of finance.
 Introduces financial modelling for research oriented students in finance
 Learning Outcomes: Understand the essential foundations of time series models.
Construct and evaluate forecast models using financial time-series. Explain and apply models of volatility using financial time-series.
Understand and estimate the long run relationship between variables using financial time- series.
Understand, construct and estimate panel data models. Understand and estimate the limited dependent variable models.



New Course
Name Financial Econometrics
Code
L T P (3-0-0)
Status Departmental Elective
Course Content UNIT I: Overview of the classical linear regression model (CLRM)- Recent development and analysis of the CLRM, CLRM assumptions and diagnostic tests, Univariate time series modelling and forecasting- Moving average processes, Autoregressive processes, ARMA processes, Building ARMA models: the Box-- Jenkins approach. [10 L]
UNIT II: Multivariate models- Vector autoregressive models, Impulse responses and variance decompositions. Modelling long-run relationships in finance- Stationarity and unit root testing, Cointegration, Equilibrium correction or error correction models, Testing for and estimating cointegrating systems using the Johansen technique based on VARs. [10 L]
UNIT III:
Modelling volatility and correlation- Autoregressive volatility models, Autoregressive conditionally heteroscedastic (ARCH) models, Generalised ARCH (GARCH) models. [10 L]
UNIT IV:
Panel data models-The fixed effects model, Time-fixed effects model, The random effects model. Limited dependent variable models- The linear probability
model, The logit and probit models, Multinomial linear dependent variables. [10 L]
References 1. Introductory Econometrics for Finance, 2nd Edition, Chris Brooks, Cambridge University Press (2014)
2. Introduction to Econometrics, 4th Edition, Christopher Dougherty, Oxford University Press (2011).

Course Objectives: To provide an overview of marketing of services and focus on the key elements (culture, communications, strategy, operations, people and technology)
that marketers must integrate to establish and sustain service excellence and provide customer value.
Learning Outcomes: After the course the students will:
demonstrate an understanding of services marketing;
describe the effective marketing strategies needed to maximize productivity of service providers
 understand the factors influencing the Growth of the Service sector at the Global level


New Course
Name Services Marketing
Code
L T P 3-0-0
Status Departmental Elective
Course Content Unit I: Understanding service products, Difference between Products & services, Key
characteristics of services consumers and markets: Creating value in the service economy; understanding service consumers; positioning services in competitive
markets [8L]
Unit II: Services Marketing Mix decisions, SERVQUAL model, Applying the 4Ps of marketing to services: Developing service products and brands; distributing services through physical and electronic channels; service pricing and revenue management; service marketing communication [10L]
Unit III: Managing customer interface: Designing service processes; balancing demand and capacity; crafting the service environment; managing people for service advantage [10L]
Unit IV: Developing customer relationship: Managing relationship and building loyalty; complaint handling and service recovery [8L] Unit V: Striving for service excellence: Improving service quality and productivity; building world class service organization [4L]
References Text Books:
1. Services marketing: Govind Apte, oxford University Press
2. Service Marketing: People, Technology, , Strategy – Wirtz and Lovelock, World Scientific Pub.
References
1. Services Marketing: People, Technology, Strategy (Eighth Edition), Pearson

Course Objectives: To provide an overview of how organizations are designed, how they develop and what are the determinants of organization design and change management.
Learning Outcomes: After the course the students will:
 Develop an understanding about organizations, their structure and design;
 Describe the effective organizational designs needed to maximize productivity
 Understand the factors triggering change and strategies adopted by organizations to manage them.


New Course
Name Organizational Development and Change
Code
L T P 3-0-0
Status Departmental Elective
Course Content Unit I- Meaning and characteristics of Organizations, Perspectives on organizations: open systems and organizational configuration [4L]
Unit II- Strategy and Organization Design, Organization and Environment and Effectiveness [6L]
Unit III- Theories and Principles of Good Organization Design, The Implications of interplay between Organization and Environment [10L] Unit IV- Power and Conflicts in Organizations, Stages of Organization Development(4)
Unit V- Change management , Process of change, Principles and resistance to change, Role of Change agent (10L) Unit VI-Organizational Failure and Pathology, Organizational Learning and Transformation, Organizations of future (4L)
References Text Book:
1. Organization Theory: The Structure and Design of Organizations by S.P. Robbins, Pearson Education India
Reference Books:
1. Organizational Design 3rd Edition by Richard M. Burton
2. Organization Theory and Design 12 Edition by Richard L. Daft, Thomson Southwestern
3. Handbook of Organizational Change and Innovation Edited by Marshall Scott Poole Andrew H. Van de Ven Oxford University Press

Course Objectives: The field of quality management keeps advancing in both depth and breadth with the scope of application in manufacturing and services. Quality issues are now the
concern of all organizations, including public and service sectors. The purpose of this course is to put quality management into perspective, and to highlight its critical importance, as well
as to present in-depth ideas on different methodologies, tools and techniques proposed for product and process improvement.
Learning Outcomes: To understand the importance of quality management in manufacturing as well as in service industries.
To get familiar with the various process and product quality improvement and using them with the help of some application software like SYSTAT, MINITAB etc. (3) To understand the
various Quality Management Systems adopted in many industries.


New Course
Name Quality Management
Code
L T P 3-0-0
Status Departmental Elective
Course Content Unit I: Introduction to Quality Management: Evolution, Concept of Product and Service Quality; Contributions of Juran, Deming, and Crossby; Quality Costs [4L]
Unit II: Process Quality Improvement Tools and techniques: Graphical and statistical techniques; Seven Quality Control tools; Hypothesis Testing; Regression; Control charts; Process capability analysis; Measurement system analysis. [12L]
Unit III: Acceptance sampling plan [4L]
Unit IV: Design and Analysis of Experiment (DOE) [8L]
Unit V: Product Quality Improvement: Quality Function Deployment; Introduction to Robust Design and Taguchi Method; Design Failure Mode & Effect Analysis; Introduction to Product Reliability Analysis [6L]
Unit VI: Quality System (QS) in organizations: Quality Auditing concepts: Introduction to ISO 9000 and 14000 standards; TQM; Six Sigma concepts; Lean and JIT Quality Philosophy; Benchmarking [6L]
References Text Books:
1. Introduction to Statistical Quality Control, D. C. Montgomery,, John Wiley & Sons.
2. Fundamentals of Quality Control and Improvement, Mitra A.,, PHI.
References
1. The Management and Control of Quality, J Evans and W Linsay,, Thomson.
2. Total Quality Management, Besterfield, D H et al.,, Pearson Education.
3. Design and Analysis of Experiments, D. C. Montgomery,, John Wiley & Sons.

Course Objectives: The objectives of this course are (a) to understand the fundamental principles of Project management. (b) to familiar with the different methods and techniques
used in project management. (c) To help an efficient decision making.
Learning Outcomes: -Improving knowledge and understanding of project management principles
─ Identifying and proactively managing project pitfalls
─ Learning how to plan and structure a project
─ Examining some tools and techniques to help manage projects


New Course
Name Project Management
Code
L T P 3-0-0
Status Departmental elective
Course Content Unit I: Introduction to Project Management and the basic concepts. Concept of life cycle of project. Concept of idea generation in the context of project Management. Project idea generation & screening using SWOT, PEST, Porter’s Model. [6L]
Unit II: Project evaluation: Market and demand Analysis, Technical Analysis, Financial analysis (NPV, IRR, Payback Time, Profitability Index, Tax, Depreciation, Inflation) Project selection under risk: Project selection under probabilistic condition. Application of simulation technique for project selection. Modeling Technique: Application of mathematical programming techniques for project selection. [14 L]
Unit III: Project Planning and Scheduling: Planning Time Scales, Project Planning using Network techniques (PERT & CPM), GANTT chart development, Crashing of project, Resource leveling concepts [14 L]
Unit IV: Project organizational structures. Concept of project management information system. [6 L]
References Text Books:
1. Projects – Prasanna Chandra- Mcgrawhill Publication., 8th Edition
2. Contemporary project Management – Timothy J. Kloppenborg, Cengage Publication, 3rd Edition
Reference Books
1. Project Management – Panneerselvam and Senthilkumar , PHI, 2009
2. Project Management: A Systems Approach to Planning, Scheduling, and Controlling, 10th ed, Harold Kerzner, Wiley India, 11th Edition


Course Objectives: This course is designed to familiarize students with different aspects of global financial management. It focuses on foreign exchange markets, balance of payments,
risks in foreign exchange markets, instruments to hedge the risk and influence of macro-economic parameters in the functioning of the foreign exchange market.
Learning Outcomes:
1. To understand the functioning and regulations of foreign exchange market.
2. To develop understanding about the macro economic factors affecting foreign exchange market.
3. To understand the various risks and instruments to hedge the risk in foreign exchange market.


New Course
Name International Finance
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: International Financial Management – An overview, International Flow of Funds – The Balance of Payments, International Monetary Systems, Theories of International Trade [8L]
Unit II: Foreign Exchange Market, Exchange rate Determination- PPP & IRP, Various Approaches to Exchange rate forecasting, Exchange rate quotation,
Inter-bank Forex Market, Merchant Rates, Forward and Discount rates [16L]
Unit III: Managing Exposure to Exchange rate Fluctuations, Transaction, Economic & Translation Exposure, Derivatives in Foreign Exchange Market- Forwards and Futures, Options, Swaps, Other Derivatives Instruments [10L]
Unit IV: Case Studies in International Finance [6L]
References Text Books:
1. International Financial Management –P G Apte, Tata Mc Graw Hill Education
2. International Financial Management- Alan C Shapiro and Peter Moles, Wiley Publishers
References
1. Multinational Business Finance – Eiteman, Stonehill, Moffett and Pandey, Pearson Education
2. International Finance – R Srivastava, Oxford Higher Education
3. Case Studies and Reports in International Finance - to be provided by the instructor

Course Objectives: This course is designed to provide a broad overview of the merchant banking functions and different aspects of financial services globally and in India. It focuses on
different aspects of financial services like leasing, hire purchase, factoring, mutual funds, venture capital, consumer finance, insurance and credit rating services along with merchant
banking activities.
Learning Outcomes:
1. To understand the basic evolution, functioning and regulations in Financial Services.
2. To develop thorough understanding about the various Financial Services operating in India.
3. To understand the concept, functioning and regulations in Merchant Banking sector in India.


New Course
Name Merchant Banking and Financial Services
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Merchant Banking Activities, Capital Issue Management: Pre and Post Issue Management [4L]
Unit II: Financial Services Industry in India-An Overview, Role of SEBI and RBI in Financial Services Sector, Role of NBFCs [4L]
Unit III: Leasing: Lease Evaluation and Accounting, Hire Purchase and its Evaluation, Factoring and Bill Discounting, Consumer Finance, Insurance, Mutual
Funds, Venture Capital, Credit Rating [16L]
Unit IV: Real time case studies on different aspects of financial services globally and in India- [6L]
References Text Books:
1. Management of Financial Services – C A Rama Gopal, Vikas Publishing
2. Financial Services- The Institute of Chartered Financial Analysts of India
References
1. Financial Services – M Y Khan, Tata Mc Graw Hill Education
2. Financial Services and Markets- P Pandian, Vikas Publishing
3. Indian Financial System – H R Machiraju, Vikas Publishing
4. Case Studies and Reports in Merchant Banking- to be provided by the instructor

Course Objectives: The course attempts to provide students with a usable, strategic understanding of consumer behaviour. The knowledge of the factors that influence consumer
behaviour can , with practice, be used to develop sound marketing strategy.
Learning Outcomes: The course should enable students to connect consumer behaviour concepts with the development of appropriate marketing strategies that are consumer based and create and enhance customer value.


New Course
Name Consumer Behavior
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Introduction to Consumer Behavior: The importance of understanding consumer behavior [6L]
Unit II: Psychological issues in consumer behavior: Drive, motivation and hedonism; Goals, risk and uncertainty; Personality and self-concept; Perception; Learning; Attitude formation; Attitude change [12L]
Unit III: Sociological issues in consumer behavior: The environment, class and culture; Peer and reference groups; The family [10L]
Unit IV: Decisions and their aftermath: Consumer Information Processing, New and repeat buying behavior; Diffusion of Innovation ; High involvement purchase behavior; Post-purchase behavior [8L]
Unit V: Consumer behavior and the marketing mix; Current trends and developments in consumer behavior, Organization Buying Behavior [4L]
References Text Books:
1. Consumer Behaviour - L Schiffman, 11th edition, L Kanuk, and S R Kumar. Pearson Education.
2. Consumer Behaviour: Building Marketing Strategy, 12th edition, Hawkins, Motherbaugh, Mookerjee , McGraw Hill Education
Reference
1. Consumer Behaviour, 10th edition, Blackwell, Miniard, Engel , India Edition, CENGAGE Learning

Course ObjectivesThis course intend to impart students how to build realistic and actionable models of marketing actions and customer reactions by collecting, using different type of
data and applying different quantitative and qualitative methods to validate the marketing strategy designs and its implementation. This will be a hands-on course based on the different
software like, EXCEL, SPSS, SYSTAT, STATA etc., which will be applied by the students to study the actual business situations.
Learning Outcomes: : This course will strengthen and refine the analytical abilities of students by introducing various marketing analytics tools for developing marketing insights in areas
which include segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, customer behavior and intention, and product and price
decisions etc.


New Course
Name Marketing Analytics
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Introduction to Multivariate statistics and marketing analytics [6L] Unit II: Segmentation and cluster analysis [4L]
Unit III: Regression analysis and relationship estimation [4L] Unit IV: Brand choice and logit models [4L]
Unit V: Measuring customer attitudes and factor analysis [4L]
Unit VI: Drivers of customer satisfaction and path models [4L]
Unit VII: Brand positioning- Perceptual maps and multidimensional scaling [4L] Unit VIII: New products and conjoint analysis [4L]
Unit IX: ROMI (Return on Marketing Investment), experiments and ANOVA- promotional mix effectiveness [6L]
References Text Books:
1. Multivariate Data Analysis (7th Edition), Hair and Anderson, Pearson Pub.
2. Marketing Research: An applied orientation (6th Edition), Malhotra and Dash, Pearson Pub.
References
1. Doing Statistical Mediation & Moderation, (13th Edition), Paul E. Jose, The Guilford Press, New York , London
2. Software: MS Excel, SPSS, SYSTAT, STATA.

Course Objectives: To provide basic inputs regarding the various processes related to behaviour of the individual at the work place
Learning Outcomes: The student will be able to appreciate the various individual and group processes related to Human Resource which will equip them to take better decisions towards various processes of development of human resources


New Course
Name Management of Self and Behavioural Analytics
Code
L T P 3-0-0
Status Specialization Elective
Course Content .Unit I - Individual and Interpersonal Behavior-Developing Self Awareness – concepts of secular & spiritual levels Effective Problem Solving, Managing Stress, Assertiveness, Trust Building,- [10L]
Unit II- Organizational Success Through Effective Team work, Getting along with People (co-workers, Boss), Managing Emotions at the work place, Emotional Intelligence – [8L]
Unit III- Developing good work habits, Developing self-confidence and becoming a leader - [5L]
Unit IV - Self, Personality and Psychological Assessment-Evolution, Theory and issues of Psychological Assessment – [8L] Unit V - Assessment Centre, Summing Up and developing Personal Profile. Current developments in industry – [8L]
References Text Books:
1. Psychological Testing – Anastasi
2. Journal articles and Standardized Instruments

Course Objectives: To provide an overview of - International Human Resource Management and focus on the key rudiments of culture, motivation, leadership, communications
that managers must integrate to establish and sustain competition.
Learning Outcomes: After the course the students will:
 demonstrate an understanding of International Human Resource Management;
 describe the dimensions of culture and its effect on human resource practices
 describe HRM and Organization behaviour across the boundaries.


New Course
Name International Human Resource Management
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Management World in the New Millennium, Differences between of Domestic HRM and IHRM, The impact of the environment, competition and the dynamics of the labour force on HRM [4L]
Unit II: Issues in Cultural Diversity at Work, Models of Culture, Cultural Differences & Managerial Implications(8L)
Unit III: Motivation for IHRM, Cross Cultural Leadership, Cross Cultural Communication and negotiation [12L]
Unit IV: Recruiting and Selecting workforce for International Operations, An international perspective Global training and appraisal systems for a cross cultural workforce
[6L]
Unit 5- Compensation and performance measure: an international perspective [4L]
Unit6- Employment and Labour Laws: an international perspective, Understanding the concept of Expatriation and Emerging Trends in Employee Relations and Employee Involvement in international context [6L]
References Text Books:
1. International Human Resource Management: Globalization, National Systems and Multinational Companies: Tony Edwards and Chris Rees(Pearson Education)
Reference Books-
1. International Management: Culture, strategy and behavior: Richard M. Hoggets , Fred Luthans and J. P. Doh (TMH Publication) and International Human Resource Management by K Aswathappa and Sadhna Dash ,TMGH
2. International Human Resource Management, FIFTH EDITION, Sage Publications Edited by: B. Sebastian Reiche - University of Navarra, Spain, Anne-Wil Harzing - Middlesex University London, UK, Helene Tenzer - University of Tubingen, Germany
3. International Human Resource Management (Global HRM) 2nd Edition by Dennis Briscoe (Author) Routledge; 5 edition

Course Objectives: : Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. The course on
operations analytics focuses on how the data can be used to profitably match supply with demand in various business settings.
Learning Outcomes: In this course, students will learn how to model future demand uncertainties, how to predict the outcomes of competing policy choices and how to choose the best course of action in the face of risk.


New Course
Name Operations Analytics
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Introduction to Operations analytics
Understanding and defining operations analytics, What involves in operations analytics, Decision Domains in operations analytics, Importance of analytics in
Operations & Supply Chain Management, Key issues in operations analytics [6L] Unit II: Descriptive & Predictive analytics
Basic concepts of random variable, descriptive statistics, common forecasting tools, and quality of forecast [6L] Unit III: Prescriptive Analytics, Low uncertainty
Solve operations problems in settings with low uncertainty using optimization models. [9L] Unit IV: Predictive Analytics, Risk
Evaluate and compare operations decisions when their impact is uncertain using simulation to estimate some common measures of risk and reward. [9L]
Unit V: Prescriptive Analytics, High uncertainty
Solve complex operations problems with high degrees of uncertainty using optimization, simulation, and decision trees together. [9L]
References Text Books:
1. Albright, S., & Winston, W. (2014). Business analytics: Data analysis & decision making. Nelson Education.
2. Law, A. M., Kelton, W. D., & Kelton, W. D. (1991). Simulation modeling and analysis (Vol. 2). New York: McGraw-Hill.
Reference Book:
1. Chopra, S., & Meindl, P. (2016). Supply chain management: Strategy, planning, and operation. Pearson Publication
2. Heizer, J. H., & Render, B. (2008). Operations management(Vol. 1). Pearson Education India.

Course: Supply Chain Management
Course Objectives: A supply chain is comprised of all the parties involved in fulfilling a customer request. The integrated management of this network is a critical determinant of success in today’s competitive environment. This objective of this course is to provide students with a strong understanding of supply chain management concepts.
Learning Outcomes: Learning the key concepts and techniques will allow students to analyse, manage and improve supply chain processes, assess supply chain performance and make
recommendations to increase supply chain competitiveness.


New Course
Name Supply Chain Management
Code
L T P 3-0-0
Status Specialization Elective
Course Content Unit I: Introduction : Definition of supply chain, Emergence of SCM, Realization of SCM, Decision phases in supply chain [6L]
Unit II: Achieving strategic fit and scope : Supply chain performance, Supply chain drivers and obstacles [6L] Unit III: Strategic decisions : Role of distribution in supply chain, Network design in a supply chain [6L]
Unit IV: Aggregate level decisions : Demand forecasting in supply chain, Aggregate planning, and Managing predictable variability. [6L] Unit V: Sourcing and Transportation decisions [6L]
Unit VI: Supply chain coordination, Information Technology in Supply chain [6L] Unit VII: E-Business [3L]
References Text Books:
1. Chopra, S., & Meindl, P. (2016). Supply chain management: Strategy, planning, and operation. Pearson Publication
References:
1. Mentzer, J. T. (2004). Fundamentals of supply chain management: twelve drivers of competitive advantage. Sage.
2. Donald, J. B., Closs, D., & Cooper, M. B. (2002). Supply chain logistics management. The McGraw-Hill Companies, Inc.